In the last 25 years of the 20th Century
Anthony Mascolo has evolved into a unique persona within the world of
hairdressing. An instigator of hair trends and an inspiration to many
young hairdressers he remains approachable whilst at the same time
creating a strong presence on stage, television, behind the camera and in
the salon. Anthony Mascolo has revolutionised hairdressing education. He
has made training not only intrinsic to the ongoing work of a large number
of hairdressers but also motivational and enjoyable.
Anthony Mascolo creates hairstyles
that people want to wear ! During Spring/Summer 1999 he has created
progressive collections of hairstyles that will globally take Toni&Guy
into the 21st Century. Collections are named expressively to conjure mood:
Neoteric, Existentialists, Urban Species, and Y2K take the work of
TONI&GUY forward from the Winter 98/99 On the Edge photo collections.
Vogue, Scene, Elle, Marie Claire,
Cosmopolitan, Marie Claire Health&Beauty, Looks, Minx, Company, More,
Hair, Hair and Beauty, Hairflair, Hairdressers Journal, Estetica and Your
Salon have all featured photographs from Anthony's collections.
Multi-Media - video / CD rom / Internet
Anthony has long believed in the
force of multi-media. To both express and create mood, to teach and to
illustrate themes, he has, for many years, used video within his shows and
academies. The 1999 On the Edge Video collection has been sold world-wide
and translated into German, Spanish, French and Italian. This series has
also, for the first time, been brought out on CD-Rom for the personal
For the new millennium Anthony has produced
the Y2K Video collection. A boxed collection of 6 female and 2 male
haircuts, these styles express the current feeling of Anthony and his team
and illustrate the strong-held philosophy of Mascolo, -that hair should be
wearable, flattering and easy to maintain.
The Internet has not slipped by
Mascolo. He is currently updating his much visited TONI&GUY site for
the new millennium, whilst creating a separate site for his product
company TIGI Haircare. Originally conceived as merely a promotional
medium, it has quickly changed into a strong marketing tool.
Highly respected for his training books, that are as
beautiful as they are informative, for 2000 Anthony has produced an
exciting encyclopaedia of hairstyles. The international launch of
Evolution-Revolution will herald Anthony's vision for hair in the coming
months and years. Evolution-Revolution will be launched at the
Toni&Guy village at Salon 99.
"Style Challenge" has
made Anthony (and many of his contemporaries) a household name. His
easy-going way has endeared him to both programme producers and viewers.
Anthony has also appeared on "This Morning".
Toni&Guy have become a
tour-de-force in the high street. Where image is concerned Anthony is
always hands-on and at the fore-front of development within Toni&Guy.
New salons have opened in Central London and throughout the UK and abroad
during the last 12 months. The current UK total exceeded 100 several
months ago, whilst the international total tops 300. Via his design and
shop-fitting company Anthony ensures imagery on the high street is tightly
maintained. Via his tight educational system he controls the training and
education of all staff. His current project is a new and very large,
central London Academy.
During the last 12 months Anthony
has overseen the repackaging and reformulation of TIGI haircare's Classic
line. His strong influence on design and specific product production has
made TIGI's Bedhead stick one of the best-sellers within the Company's
portfolio and has won the company acclaims in product competitions in both
the UK and Australia. The name "Bedhead" is now being extended
into a line that is funky, stylish and lifestyle orientated. A video and
collection of photographs support the launch.
As familiar with the departure
lounge at Heathrow as he is with his own "front room", Anthony
Mascolo is constantly on the move. Major shows in the last 12 months
include: In the UK:Salon International and the World Congress, in Italy
several shows including Cosmoprof, and elsewhere in Venezuala, Brazil,
Belgium, USA and Canada.
Surprisingly private, Anthony is, at heart,
a great family man and often shuns media attention. But, within the
hairdressing profession he remains the perfect front to Toni&Guy,
highly respected and totally animated.
He is the one and only Anthony Mascolo.